Matt McBride

VP, Experience Design - SoftServe

USA

Matt is a designer, technologist, problem solver and facilitator of change with 15+ years of experience working at digital agencies and on digital product teams. He serves as the global leader of Experience Design at SoftServe. His focus is bringing Design Thinking methodologies into the world of technology solutions by implementing an empathetic, user-centered method to simplify and humanize business value by focusing on measurable outcomes. Matt studied at the Academy of Art University in San Francisco and now serves as a passionate educator and regularly teaches as an adjunct professor of visual design, user experience and design thinking.

IT Weekend Ukraine 2017 & Ukrainian IT Awards 2017 16a Parkova Rd, Kyiv, Ukraine
Convention & Exhibition Centre PARKOVY
16 Sep 2017